One Bite Foodie: The Future of Local Influence in the Food and Beverage Industry
- Joseph Haecker
- Dec 13, 2024
- 4 min read
Investor Deck
Seeking Investment: $500,000 for 20% Equity Stake in One Bite Foodie
Hello, I'm Joseph Haecker, the founder of One Bite Foodie. I launched this concept in August of 2024 after attending a taco tour in Cancun, Mexico. Little did I know, this experience would spark a vision that would lead to the creation of a platform aimed at revolutionizing the food, beverage, and influencer market. In just 8 weeks, I built One Bite Foodie, and now we are poised for significant growth.
But here's the twist: I lost my ability to taste and smell in April 2021 due to COVID-19. This personal challenge didn’t stop me—instead, it inspired me to focus even more on the power of food, storytelling, and local influence. Food is about so much more than taste—it’s about community, memories, and sharing experiences. That's why I created One Bite Foodie, a platform where influencers, restaurants, and foodies can connect, share, and amplify the hidden gems in the food and beverage world.
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The Problem: Influencer Marketing and the Food Industry
The food and beverage industry faces a major challenge in the current influencer marketing landscape. Influencers, especially those on large platforms like TikTok, Instagram, and YouTube, are often more focused on gaining likes and views than actually driving traffic to local businesses. While these platforms excel in delivering massive reach, they don't necessarily convert that attention into real-world action—i.e., dining at a local restaurant or supporting a new food product.
Local businesses often struggle with this disconnect, and food influencers are caught in a cycle of chasing viral trends rather than fostering meaningful, localized impact. The market is saturated with influencers who are more interested in platform monetization than truly helping restaurants and food creators thrive.
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One Bite Foodie: The Solution
One Bite Foodie was designed to solve this exact problem. Our platform connects foodies, influencers, and local restaurants, creating an ecosystem where influencers can generate real value for businesses by driving traffic to them. With our unique approach, we’ve created an environment where content creators can not only share their passion for food but also earn tips for their efforts—without the need to chase viral trends or accumulate massive followings.
At One Bite Foodie, we emphasize local influence. Our platform gives influencers the tools to become advocates for small businesses, helping them shine in a crowded market. For restaurants, we provide an affordable, effective way to engage local influencers and create buzz around their unique offerings, leading to real-world results—more diners and increased sales.
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What Makes One Bite Foodie Unique?
1. Localized Focus: Unlike other social platforms, One Bite Foodie is dedicated to promoting local food businesses. We focus on connecting foodies with restaurants, cafes, and food brands that need their help to grow, allowing influencers to share unique and valuable content.
2. Revenue Opportunities for Influencers: Food influencers no longer have to rely on viral content and platform ads. On One Bite Foodie, they can earn money by simply creating content that matters, while helping small businesses succeed.
3. Content That Drives Traffic: Our platform’s purpose is simple: drive traffic into local businesses. We don’t just want to generate likes—we want to make a tangible impact by bringing diners to the doors of our restaurant partners.
4. Industry-First Publications: We’ve introduced two groundbreaking digital magazines—"Back of House" and "Behind the Foodie"—that highlight the stories of our members. These magazines are a unique feature that sets One Bite Foodie apart from other platforms, showcasing the people behind the content and helping foodies and restaurant owners build stronger brands.
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Why We Are Positioned for Growth
The food and beverage industry is one of the most resilient sectors, and the influencer market continues to expand. However, traditional influencer platforms don’t cater to the unique needs of local businesses. One Bite Foodie is different. We’re capitalizing on the growing trend of hyperlocal content while simultaneously providing influencers with sustainable, revenue-generating opportunities.
We’re excited to grow alongside a rapidly expanding market of food enthusiasts who are eager to discover new dining experiences. Our freemium model, with a $4.99 per month membership for foodies and a $12.99 per month membership for restaurants, is designed to provide value at every level. Additionally, our three-tiered digital advertising model ensures that our platform is scalable, and our revenue-sharing model will allow members to monetize their subscriptions, much like platforms such as OnlyFans.
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Five-Year Projections
Revenue Model:
Freemium Model: $4.99 per month for foodies, $12.99 for restaurants
Tiered Digital Advertising: Three levels to cater to different needs of both restaurants and foodies
Revenue Sharing: Members can earn by sharing their subscription revenue and digital advertising commissions
In five years, we project substantial growth, with 1 million active users driving $12M in revenue. As we scale, we anticipate additional revenue from our advertising partnerships, premium features, and continued content creation.
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Why This Matters: The One Bite Foodie Impact
One Bite Foodie is more than just a platform; it’s a movement to help small businesses thrive in an increasingly digital world. We’re providing a new path for food influencers, allowing them to showcase the hidden gems in their local communities while building their personal brand and earning tips along the way. For restaurants, we offer a way to engage foodies directly, turning online engagement into foot traffic and real-world impact.
Our mission is to amplify local food culture and give small businesses the tools they need to succeed. Through One Bite Foodie, we’re creating a community of creators who help one another—and in doing so, make a positive impact on the food industry at large.
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The Investment Opportunity
We are seeking $500,000 for a 20% equity stake in One Bite Foodie on a convertible note. As part of the investment opportunity, we’re offering a fair discount with a special incentive for investors who commit over $100,000. This is your chance to get in early on a platform that is poised to disrupt the food and beverage influencer market and provide real value to both content creators and local businesses.
With your investment, we can scale One Bite Foodie, expand our features, and continue to build a platform that helps local businesses grow and thrive. Let’s work together to build a community-driven ecosystem that’s built on the power of food, local influence, and meaningful connections.
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Thank you for considering this opportunity to invest in the future of food and beverage marketing.
Best regards,
Joseph Haecker
Founder, One Bite Foodie
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For more information or to schedule a meeting, please contact:
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