Wendy’s vs. One Bite Foodie: The Lawsuit That Took a Bite Out of Both Sides

How a Mistaken Identity Turned Into a Legal Battle Over a Broken Tooth and a Rebranded Logo

By the One Bite Foodie Blog Staff

In what may go down as one of the most unusual brand disputes in recent history, fast food icon Wendy took One Bite Foodie to court over an alleged tooth-breaking incident.

The lawsuit, filed in early 2025, stemmed from a bizarre claim: Wendy (of Wendy’s fame) alleged that she broke a tooth while taking a bite out of the One Bite Foodie logo, mistaking it for a cookie.

The alleged incident occurred on December 12, 2024, when Wendy encountered the then square-shaped “Foodie” logo. According to her legal complaint, the logo bore a striking resemblance to a classic shortbread cookie, leading her to believe it was an actual edible treat. However, upon biting down, she reportedly suffered a severe dental injury, prompting the lawsuit.

Founder Joseph Haecker Responds: "The Bite That Changed Everything"

In response to the allegations, One Bite Foodie founder, Joseph Haecker, acknowledged that the bite did, in fact, happen. However, he firmly denied that the incident caused Wendy’s alleged broken tooth.

Court documents revealed that Haecker and his team were forced to rethink their branding strategy after the logo had been “compromised.” Consulting multiple branding experts, they ultimately decided to embrace the damage, leading to a significant rebrand. One Bite Foodie was born, complete with a new, "bitten" logo that subtly paid homage to the incident.

"At first, we considered fixing the logo," Haecker explained in court. "But after consulting with designers, we realized that it actually looked better with the bite. It reminded us of the Apple logo—just in a more literal way."

Did Wendy Really Break Her Tooth? Questions Remain

Despite Wendy’s assertion that the bite caused her dental injury, Haecker and One Bite Foodie podcast host Mark Schilling were not convinced.

"While we respect Wendy’s brand and her contributions to fast food, we strongly dispute the idea that a digital logo could cause real dental damage," Schilling stated in an official press release.

Legal experts close to the case suggested several alternative explanations for Wendy’s missing tooth:

• Natural causes – Wendy is of an age where tooth loss is not uncommon.

• Foul play – Some speculated that the Hamburglar may have had something to do with it.

• Competitive motives – Jack (from Jack in the Box) has remained suspiciously silent, raising questions about whether he knows more than he’s letting on.

Case Dismissed "With Prejudice"—And a Surprising Silver Lining

Ultimately, the court dismissed the case with prejudice, meaning neither side can reopen the lawsuit in the future. All parties agreed to drop the claims, bringing an end to one of the strangest brand disputes in recent memory.

Interestingly, sources close to Wendy revealed that she is already growing a new tooth, casting further doubt on her original claims. Meanwhile, Haecker has embraced the outcome, calling it a “weird but welcome” turning point for the brand.

"In hindsight, this might have been the best thing to happen to us," Haecker admitted. "The new logo tells a story. People remember it, they ask about it, and it’s already becoming a recognizable symbol in the food review world."

If You Read This Far… You’ve Been Fooled

If you’ve read this entire article and started Googling “Wendy’s lawsuit against One Bite Foodie,” congratulations—you’ve just fallen for our April Fools’ joke. 🎉

But while the case may be fake, One Bite Foodie is very real. And we invite you to join for free and start creating one-bite food reviews today.

Go ahead—take a bite. Just, you know… not out of the logo. 😆